Don’t Forget the Upper Funnel: Digital Marketing ‘Above’ Acquisition & Conversion
Jeff Rozic, digital brand strategist at Google/YouTube, moderates a panel of digital marketers from Boulder-area brands.
Listen to a diverse panel of digital marketers talk about successes and trends in building a digital brand, developing content strategy for video and beyond, and mastering the upper funnel of marketing that brings customers from Awareness to Consideration and closer to Action and Active User.
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