How well do you know your users? Growing an agile, lean company with great UX research.

Jo White, PhD. Lead UX Researcher, Willis Towers Watson.

Organized by Jo White

Track: Design, Development, Early Stage Startups

Event description

Keeping the user at the heart of your focus ensures you're understanding real problems in context rather than building solutions and hoping they stick. In a fast moving entrepreneurial or intrapreneurial environment it can be challenging to keep research a top priority. In this session Jo will share how research can inform product design and create empathy for user problems in a way that increases your strategic resilience in the market, and resonates with your intended user base.

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